The Standard Deviants: Marketing [VHS]

The makers of the Standard Deviants series set out to liven up their topics. In Marketing the Deviants get zany for an hour and 45 minutes of basic marketing principles, all the while underpinning their tomfoolery with solid educational methods like mnemonics, visual triggers, and (more or less) real-world application. Amid goofy graphics and hockey-playing cartoon characters, the Deviants cover a wide range of topics, including generation of sales, marketing processes, sources of information, audience targeting, pricing strategy, product placement, and objectives of promotion. And they'll make it fun, by gum, or they'll die trying.

The lively (some might say silly) examples used in this video successfully ground the abstract concepts of marketing. The video's imaginary scenarios, complete with invented products and entrepreneurs, allow for traceable complications and supply a format for testing solutions. In between examples, the Deviants break down ideas into their parts, paraphrase formal terms, recast concepts in varying contexts, and review material regularly.

The wacky antics and quick, flashy production of Marketing may irk a too-sophisticated audience. But as an accessible, energetic presentation, it gives you exactly what you need to grasp the basics. --Emily Bedard

Price: $19.99

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