A dirty little secret about marketing!

When most business owners who decide to start looking at marketing themselves and say "Hey, let's get some customers", usually the first place they go is a traditional marketing consultancy.

The sad truth is most business owners sold in traffic strategies and media used by default-meaning they drift into a strategy or an instrument almost by accident and not as a logically thought out and considered step to a healthy marketing strategy. As often as not will choose a vehicle simply because the yellow pages rep happened to come knocking on the door that week, or a magazine or a local paper are timely cold call.

And with more services the person who handles the advertisement is an administrator account and no marketing person at all. This means Sellerthat. the first question you should ask is how much money you have in your budget. Because they are selling media and is obviously in their interest to sell so much expensive media can do, isn't it?

So, what is a collection of the most expensive means to adapt to your budget and then create the marketing around it. As often as not will be your name, followed by a list of things you can do this, the logo and ends with a "here is our number, and if there is something that we can help you, please give us a call. This is bad marketing and the most expensive ever, this can be done regardless of how Cheap it-because it will not bring any business to you. That means LIQUIDITY is a marketing image.

The direct response marketing idea is to move away from selling a nebulous, vague and uninteresting, and uninteresting picture start selling the benefits of your business and your products and services.

Thus, the direct response marketing to tell people what you're essentially. Your unique selling proposition. You need a strong USP. otherwise, no matter where you share or how "smart" or "creative" ads is because someone will want to buy from you instead of competition? And not only have your USP, you also need to weave an irresistible and special offer, the offer that you people will not completely mad-Stark raving to benefit from this.

As you can see, unlike the "image" of marketing, direct response marketing is necessarily entails an investment because it raises very SYGKEKRIMeNES bids out there on the market and then measuring response with careful testing and monitoring, which means over time that brings a positive return on investment (ROI) andTherefore it is an investment.

Why savvy business owners and businessmen queue to pay copywriters and top direct marketing consultants, large sums of money to create killer material, and also because it is short-sighted business owners and entrepreneurs moisture deficiency and the culture of poverty. You can guess which ones are the most successful, can't you?

UK copywriter and marketing guru Jon McCulloch is the hottest property on the market by Dan Kennedy. This is James Bond small business marketing. Discover secrets for yourself, for free, here: [http://www.JonMcCulloch.com]