2011年4月10日 星期日

Regular vendor


I was in town the other weekend with my son when I saw a busker and thought, and can go and check this formula and see what you need to share.

Anyway, had a show ok. Nothing I saw before, but I had to admire the guy giving a snapshot and place himself there ...

Until the guilt trip at the end of the show.

This is not the first time I've seen these buskers do, and how it goes here ...

We have chosen to stop and watch me. There is now a cheapskate. When I finish, dig in your pocket, fold drop a note and I take my hat off.

And if someone leaves before concluding, I tell you the number and name and shame on you.

This put a really bad taste in my mouth. And tries to "guilt trip" people into giving you money, in my opinion, it is just bad karma.

Of course, this does not get a tell me. (Yes, I know that we are using "cents" in Australia, but I thought it sounded much better;-) tell

But here's the thing-I think this was because busker who gets annoyed that he should put all this energy into a presentation, and then people do not pay him for this.

But the thing is-not set things up right.

You can't cold people knocking on the door and then try and guilt trip to buy.

This is a fast way to disappointment. You are trying to sell to people who have only a vague interest in what you have to share.

But this is what I used to do when I started.

At the age of 17, I cold-sale and quickly frustrated with those who would not give me the time of day and I do not appreciate gold for them.

Just like the busker-would be better running lead generation ads and getting interested prospects to me.

Then their pre-qualified ... then they charged for a meeting ... and then we have increased the rate of closure of several hundreds of percentage points.

Busker of course p *** ed off me. But in reality it was a guy who doesn't know how to make magnetic marketing project.

And when you don't understand this process, can become a real places between you and your buyers.

But, believe me, when you understand the secrets of marketing makes sales, marketing and operational much more enjoyable-and efficient.

Therefore, it is not like the busker. Learn how to develop a mutual respect and appreciation of your customers (without having to resort to underhand and guilt trips and sales tactics) by mastering the art of attracting and pre-qualifying customers.








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