Marketing, advertising, something that is part of the company's plan

DECATUR-CeCe Gorilla created a short-term effort to raise awareness of the DCC for the marketing year, the last year.

CeCe using the original promotion has ended, but he has since become a permanent part of the identity of the business. DCC is used for almost 11 years, to contribute to the achievement of the other companies, but the company argued the trip continues to Decatur for the people.

"Sometimes we forget ourselves in the market," DCC President Kara Demirjian Huss said. "It has developed in the us. Small and medium-sized businesses determine the tunnel vision. Sometimes we forget to watch the big picture. It is difficult to get arrested, the daily ".

CeCe was promoted to the first email and Facebook. During the promotion of the heart, she could be spotted in different places of the city, which is his location on a daily basis. He showed by our customers after their stay at shops and recognisable companies, such as Decatur Avon theatre and eating ice cream in combination with Krekel: n locations.

People soon were the identification of the DCC gorilla.

Chris Herbert, the Director of public relations, DCC "people got used to seeing him," said. "It was great our operations. The people began to know who we were. "

Katherine Smith, Director of the DCC is committed to improving the quality of the companies to show how to create an effective marketing campaign and set up a legal person, the said. In some cases, their personality shift Demirjian Huss said.

"You can't rely on the same old promotion," Smith said.

At the same time, when many companies think of tightening their belts, and the trade restriction is a good idea to find themselves struggling to them and in some cases, going out of business. Advertising and marketing need not be expensive and can be done efficiently even with limited budgets.

It is not something that should be deleted, however.

"Trading should always be some kind of control," Demirjian Huss said. "Regardless of what you are going to be one of the budget should be."

Companies should consider the cost of an investment and marketing, said Bill Lehmann, President of Jones and Thomas, Decatur-a company that has been around for 30 years.

"It has to be seen in the same context as the planning," Lehmann said. "As much as you want to think of the product or service of fire to humans; It is unrealistic. Ongoing operations are still to happen. "

Companies that can take years and often come from, go to the back to the original expenditure levels, Lehmann said. Consistency save money, he said.

Smith said the advertising is used is almost entirely pushing data to the companies. Now consumers are usually pull, what they want to know, Smith said. Finding the right combination of methods can be a struggle, he said.

Lehmann said, despite the changing methods of advertising for traditional energy sources, such as newspapers, TV and radio should not be forgotten.

Steve Vandiver, Director of marketing, Richland Community College calendar of marketing can be an effective planning tool you can track activities, said. Vandiver told last Week that the effective marketing of entrepreneurship in meeting invitations should be used in different ways.

"I still feel like you have to spread it around," Vandiver said. "You do not agree to the budget, and the book."

Social media, for example, is a free and fully dormant, Vandiver said.

Change in emerging forms of marketing, it is important to your business.

Jones and Thomas created JTnet 2007 spinoff to focus on Internet-based marketing, Lehmann said. Online advertising and Web sites are no longer new, but it has taken on added importance in the last few years, Lehmann said. E-mail communications has become a way to directly reach out to customers, he said.

"To continue the drive to the top of the consistency of other awareness," Lehmann said. "In many cases, companies need to get people to acknowledge, as they change, and the community."

Although it can be an effective from time to time, companies should not rely on mere word-and-mouth disease vaccine recommendations, Smith said.

"You will not be able to grant everybody knows about you," Smith said.

Effective companies should keep track of customer statistics population, Demirjian Huss said. They should know who their target audience is the marketing efforts with Demirjian Huss said.

clusvardi@Herald-Review.com | 421-7972

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