Home Business Reviews - Do You Know the Real Truth Behind Home Business Reviews?

Are home business reviews a scam? In my experience, you can look at it from a couple difference angles but I'll let you decide.

On the one hand, there are so may gullible, unassuming people entering the home business industry that many are wooed by home business reviews and review sites. Many of these reviews are clearly biased and one sided but the new entrepreneur has no sense of this marketing technique and ends up buying a product or home business opportunity on the recommendation of someone clearly being paid to make the endorsement. Is this a scam?

Yes and no in my opinion. In one way you could call it a scam because the endorsement is coming from someone who is being compensated and this could appear underhanded or disingenuous. On the other hand, when the reviewer has actually used the product or service, found value in it and makes a recommendation based on facts then that's a completely different story. I look at things for what they are and if a product is being endorsed based on valid claims and true information then I believe it simply helps a consumer make an informed buying decision. Isn't that the goal of sales anyway? Helping people make decisions in their own best interest.

In conclusion, there are the home business reviews that lack depth, insight and any type of real world analysis or information to speak of. I feel these reviews are scams and stand to do more harm than good to the buyer and the industry as a whole. If you are going to do home business reviews, make sure you test the product and give a fair unbiased account of your findings. Protect your reputation and the buying public.

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Kylon Trower is an expert internet marketer and coach and has enjoyed the freedom of working full time from home for over eight years.